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Insight-X
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INSIGHT-X

2024©
A sharp, data-forward product and website for a SaaS analytics platform, with every decision built around earning the trust of enterprise buyers.
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Insight-X needed complex analytics to feel simple. We redesigned the core SaaS dashboard and the product landing page so product managers could understand their metrics at a glance.

// OVERVIEW

Insight-X required a complete redesign of their product landing page and core SaaS dashboard.

The goal was to simplify highly complex analytics data into readable, engaging user views.

RoleProduct Designer
Timeline8 weeks, 2024
IndustrySaaS / Analytics
PlatformWeb app + marketing site
LocationTexas, United States
// THE CHALLENGE

COMPLEX DATA. UNREADABLE VIEWS.

Insight-X required a complete redesign of their product landing page and core SaaS dashboard. The goal was to simplify highly complex analytics data into readable, engaging user views.

Insight-X Core Dashboard Overview
// THE SOLUTION

DESIGNED FOR A GLANCE.

We structured the design around cards, clean charts, and interactive elements.

We colour-coded data metrics to reduce cognitive load, allowing product managers to understand their metrics at a glance.

Cards

Modular cards that group related metrics into scannable units.

Clean charts

Chart types chosen for clarity over decoration.

Colour-coded metrics

A consistent colour logic that reduces cognitive load.

Interactive elements

Drill-downs that reveal detail only when it's needed.

Insight-X Metric Cards
Insight-X Data Drilldowns
+22%Retention rate
-18%Bounce rate
8 weeksTimeline
Userretentiononthemaindashboardgrewby22%duetoimprovedUX.
Insight-X Responsive View
Insight-X Analytics Visualisation
Insight-X Filter Interface

GOOD PRODUCT DESIGN MAKES COMPLEXITY FEEL OBVIOUS.

The revamped dashboard grew retention by 22%, and the new marketing website reduced bounce rates by 18%.

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