ABOUT
MOHSIN

I didn't start as a product designer. I started as someone obsessed with one question: why do some brands feel expensive, and others feel cheap?

That question became a five-year career. I've worked with founders and startups across the globe, designing brands, building products, and creating digital experiences people actually want to use.

My journey started with an obsession with typography and layout grids. Over time I realised design isn't just how things look, but how they perform in the wild. I bridge the gap between creative vision and engineering, designing systems that scale and building clean, high-performance front-ends. Today I also run Clarieo, a design-and-build studio for founders who are ready to move.

05+Years experience
20+Projects delivered
03Countries worked
∞Cups of chai
Mohsin Rashid
( PHILOSOPHY )
Brand Design

Identity, visual language, typography, tone, and the signals that build trust before a word is read.

Product Design

Architecture, UX, flows, and the decisions that turn visitors into users and buyers.

Both Together

The brand builds trust. The product converts it.

( EXPERIENCE )
2025 – Present
Founder & Designer
Clarieo Studio
Brand identities and product landing pages for fast-growing startups in Dubai, the US and Pakistan.
2023 – 2025
Lead Product Designer (Contract)
Novum Built World
Led user research and UI/UX design for enterprise B2B SaaS applications, dashboard interfaces and systems.
2021 – 2023
Freelance Designer & Developer
Global clients
Webflow marketing sites, brand systems and Figma component libraries for early-stage founders.
2020 – 2021
UI Designer
Design agency, Lahore
Landing pages and graphics for local businesses; a foundation in typography and layout.
( TOOLKIT & CAPABILITIES )
Figma
Webflow
Next.js
Tailwind CSS
Framer Motion
Brand Strategy
UI/UX Design
Design Auditing
Typography
No-Code Tools