ABOUT
ME
I didn't start as a Brand & Product Designer. I started as someone obsessed with one question: why do some brands feel expensive, and others feel cheap?
That question became a 5-year career. I've worked with founders and startups across the globe designing brands, building products, and creating digital experiences people actually want to use.
Today, I run Clarieo, a design-and-build studio for founders who are ready to move. If you need a designer that cares about your business, not just your aesthetics, let's talk.
THE MAN BEHIND THE PIXELS.
My design journey started from an obsession with typography and layout grid lines. Over the years, I realized that design isn't just about how things look, but how they perform in the wild. If a brand looks premium but fails to build trust with users or convert visitors, it fails.
As a designer working at the intersection of branding and product design, I bridge the gap between creative manifesto and engineering. I design systems that scale and develop clean, high-performance codebases.
EXPERIENCE
Founder & Designer @ Clarieo Studio
Building brand identities and product landing pages for fast-growing startups in Dubai, US, and Pakistan.
Lead Product Designer @ Novum Built World (Contract)
Led user research and UI/UX design for enterprise B2B SaaS applications, dashboard interfaces, and systems.
Freelance Designer & Developer @ Global Clients
Delivered Webflow marketing sites, brand systems, and Figma component libraries for early-stage founders.
UI Designer @ Design Agency (Lahore)
Designed landing pages and graphics for local businesses, establishing a base in typography and layouts.